Value logic instead of price debates
Everything you always wanted to know about pricing …
- You want to launch a new product and still have open questions about pricing?
- You are planning a product relaunch and wonder whether your pricing should be revised as well?
- Price competition in your market is intensifying and you are looking for ways out of the downward spiral?
- A price increase is unavoidable and you want to know how far you can go without losing customers?
This is only a small selection of questions in the context of pricing decisions. At the start of a project, we therefore clarify with you which decisions you want to make. Our core question is: what should be decided once the project has been successfully completed?
To structure the clarification of your consulting needs, we work along a clear framework:
Pricing Strategy
- Market positioning
- Target groups
- Monetization strategy
Price Setting
- Price level and price structure
- Discount strategy
- Price communication
Price Enforcement
- Sales incentives
- Sales training
- Terms and conditions
Price Control
- Governance
- Targets and reporting
- Price control and steering
This is how we ensure that your pricing is consistent and fits your market positioning, your target groups, and your monetization strategy.